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At its core, this is not simply messaging. It is a system of psychological reframing. Decades of research have shown that people do not respond to information in a vacuum.

WARNING: A Mini Playbook for Strategic Activism, by Jill S. McDaniel, aka Mom-At-Arms... who knows how to read and research, has a background in marketing and business psychology, and has been in activism longer than most of these influencers you see on IG and TikyTok. Not to mention, if many of you in the 2A World recall, I also helped YOU become "noticed." Please refer back to your DMs before you read further. Cause this one might have ya tucking your tail. Here's a hard tr

Clout chasing dressed up as advocacy does not strengthen a cause. It dilutes it. It confuses people and redirects energy away from where it actually needs to go and gives folks a false sense that they have done something when all they have done is engage with content.

And he sure as hell wouldn’t have voted for a CIA operative!