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At its core, this is not simply messaging. It is a system of psychological reframing. Decades of research have shown that people do not respond to information in a vacuum.

By leveraging femvertising, Moms Demand Action doesn’t just market a cause, they reframe the entire cultural conversation around firearms.

In case you missed it, Shannon Watts and her commie mommies had a meltdown over advice columnist Amy Dickinson referencing the NRA’s...