Login/SignUp

A friend of mine in the Second Amendment Community made a comment recently that stuck with me. They said there’s no time like the present for people to wake up and get involved, and that when she sees energy, especially around rallies, she’s going to fan that flame regardless of timing. On the surface, that sounds right. It sounds encouraging. It sounds like action. And to be clear, because LAWD HAMMERCY, I've been catching some flack on some of my stances on the matter, the

At its core, this is not simply messaging. It is a system of psychological reframing. Decades of research have shown that people do not respond to information in a vacuum.

WARNING: A Mini Playbook for Strategic Activism, by Jill S. McDaniel, aka Mom-At-Arms... who knows how to read and research, has a background in marketing and business psychology, and has been in activism longer than most of these influencers you see on IG and TikyTok. Not to mention, if many of you in the 2A World recall, I also helped YOU become "noticed." Please refer back to your DMs before you read further. Cause this one might have ya tucking your tail. Here's a hard tr

When Pro Second Amendment commentary begins portraying women as constant victims within their own community, it risks reinforcing that same narrative as Gun Control proponents.

(I've tried to steer away from posting "All things Mom" articles on this site, but after something I witnessed yesterday while out grabbing some goods, I can't help but take the opportunity to share the lesson. And honestly, since the Mom-At-Arms brand has successfully expanded into instruction over the last few years, I may start posting more articles of the like in the near future so that I can better help my students. Don't fret, though! The snarky exposes and legislative

Values can be manipulated. Morals must be defended.

By leveraging femvertising, Moms Demand Action doesn’t just market a cause, they reframe the entire cultural conversation around firearms.