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A friend of mine in the Second Amendment Community made a comment recently that stuck with me. They said there’s no time like the present for people to wake up and get involved, and that when she sees energy, especially around rallies, she’s going to fan that flame regardless of timing. On the surface, that sounds right. It sounds encouraging. It sounds like action. And to be clear, because LAWD HAMMERCY, I've been catching some flack on some of my stances on the matter, the

At its core, this is not simply messaging. It is a system of psychological reframing. Decades of research have shown that people do not respond to information in a vacuum.

WARNING: A Mini Playbook for Strategic Activism, by Jill S. McDaniel, aka Mom-At-Arms... who knows how to read and research, has a background in marketing and business psychology, and has been in activism longer than most of these influencers you see on IG and TikyTok. Not to mention, if many of you in the 2A World recall, I also helped YOU become "noticed." Please refer back to your DMs before you read further. Cause this one might have ya tucking your tail. Here's a hard tr

“We recognize today’s historic selection of Winsome Sears. The Virginia NAACP does not support a political party. However, we recognize the overwhelming significance of this moment.”

By leveraging femvertising, Moms Demand Action doesn’t just market a cause, they reframe the entire cultural conversation around firearms.